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- <text id=90TT0720>
- <title>
- Mar. 19, 1990: Truth In Peanut Butter
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Mar. 19, 1990 The Right To Die
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- FOOD, Page 60
- Truth in Peanut Butter
- </hdr>
- <body>
- <p> Pity the weight-conscious health nut who craves a peanut
- butter sandwich: Skippy peanut butter claims to have "less
- sugar than other leading national brands," then fails to list
- how much it has. Wonder Light white bread trumpets "no
- cholesterol," but few breads these days have cholesterol, not
- even Taystee Butter Top wheat bread or Thomas' English muffins--and neither of them makes such claims. And how can Colombo
- Nonfat Lite Yoghurt be nonfat when its label lists "less than
- 1 g" fat?
- </p>
- <p> For years food manufacturers have massaged the truth on
- their labels in order to appeal to health-conscious shoppers.
- And for years consumer groups have fought for stricter labeling
- rules and closer monitoring of the products that claim to have
- special health benefits. At last someone in Washington seems
- to be listening. Condemning the "Tower of Babel" in the
- nation's grocery stores, Health and Human Services Secretary
- Louis Sullivan last week proposed tough new regulations that
- would require manufacturers to provide precise details on fat,
- fiber, cholesterol and other nutritional contents of their
- foods. Said Sullivan: "Some food labels are hard to read and
- understand, and frankly some unfounded health claims are being
- made in the marketplace. It's a real mess."
- </p>
- <p> Under the new guidelines, the Food and Drug Administration
- would also standardize definitions for such terms as "low fat"
- and "high fiber," which are currently used at the discretion
- of the manufacturer. If Sullivan's reforms are adopted,
- virtually every label (totaling some 20,000 in the typical
- supermarket) will have to be changed to meet the new standards.
- </p>
-
- </body>
- </article>
- </text>
-
-